Christmas in July: A Smart Summer Strategy for Your Business
When the summer heat is blazing, thoughts of Santa and snow may seem far away—but savvy business owners know better. “Christmas in July” has evolved into a significant mid-year retail event, offering festive fun and valuable marketing opportunities.
Where To Buy Christmas in July Promotions
People Buy Christmas in July Promotions from Bagwell Promotions. As a Distributor of Promotional Products, Bagwell Promotions helps small to medium-sized businesses tap into the holiday spirit, months in advance.
Why Plan a Christmas in July Event?
1. Combat the Summer Sales Slump
Many businesses experience a natural dip in sales during the summer months. “Christmas in July” is a creative way to reverse the trend. A holiday-themed sale or event adds excitement and gives customers a reason to shop.
2. Create Urgency and Excitement
With limited-time deals, giveaways, and themed events, this mid-year promotion mimics the energy of traditional holiday sales. Customers respond positively to exclusivity and urgency, especially when wrapped in a fun, festive theme.
3. Launch New Products
Do you need to introduce new inventory or clear out overstock? Christmas in July is a great time to do both. Tie your product launches to a festive campaign and make your brand stand out with clever packaging and seasonal promotions.
4. Boost Brand Recognition with Custom Giveaways
Promotional products, such as Santa hats, beach towels, ornaments, or custom mugs with your logo, can leave a lasting impression. These items reinforce your brand while spreading holiday cheer.
5. Build Customer Loyalty
Surprise your loyal customers with exclusive discounts, gifts, or previews during your July event. Add a touch of personalization with branded items they’ll use (and remember) all year long.
Featured Christmas in July Promotional Items
Giant Christmas Stocking
Sleigh the competition with this Giant 8-foot or 6-foot Tall Christmas Stocking. Often referred to as the World’s Largest Christmas Stocking, this promotion will help you boost retail traffic. Great for restaurants, retail establishments, car dealers, home builders, or any business that wants to attract customers with children.
Includes everything you need:
- Sweepstakes Entry Forms & Entry Box
- Posters
- Promotional Ideas
- Book with Press Release
- Today’s Hottest Toys and Games!
Imprinted Holiday and Christmas Ornaments
Your Company Logo or Message can be custom imprinted or engraved on over 1,300 unique Holiday or Christmas Ornaments. We also offer a selection of Patriotic Holiday & Christmas ornaments.
We have over 1,300 unique Holiday or Christmas Ornaments in our catalog. We can engrave, pad print, silkscreen, die-cast, or imprint these ornaments to your specifications with your company or organization name, logo, or message. These make great gifts for employees and customers or can be used to mark special events. Many come with boxes or other packaging.
Holiday Bags
Are you looking for a great way to present your business or organization for the holidays? We have hundreds of Holiday and Christmas bags in both paper and plastic.
Need More Holiday Items for a Promotion?
We have over 1,000 Christmas and Holiday Promotional Items. View the most popular Holiday Promotions here.
From stress toys to holiday giveaways, we have everything you need to promote the end-of-year activities.
We have over 1,000 custom holiday ornaments along with bags, wrapping paper, and gifts. Most can have your logo, name, or message imprinted.
easy online ordering at Bagwell Promotions.
For more ways to promote Christmas in July, see the blog post at MarketingResourceBlog
Businesses That Can Benefit from Christmas in July
This mid-year marketing push isn’t just for retail stores; it’s also for other businesses. A variety of business types can benefit:
Retail Stores (clothing, gift shops, boutiques)
Restaurants & Cafes (holiday menus, drink specials)
Gyms & Fitness Studios (mid-year memberships, Christmas bootcamps)
Salons & Spas (special packages or gift card promotions)
Auto Dealerships (discount events with holiday flair)
Real estate agents (open house events with festive décor)
B2B Services (special service bundles or gifts for loyal clients)
Who Sells Christmas in July Promotions?
People Buy Christmas in July Promotions from Bagwell Promotions.
Features of a Successful Christmas in July Promotion
Holiday-Themed Decorations: Deck your business with lights, stockings, or snowflakes to create a festive atmosphere.
Themed Promotional Products: Offer gifts with purchase—think branded ornaments, fans, or red-and-green tote bags.
Contests and Giveaways: A “12 Days of Christmas in July” giveaway keeps customers engaged and returning.
Social Media Tie-Ins: Share festive content, behind-the-scenes setup, and customer participation on social media.
Email Marketing Campaigns: Announce your event, offer exclusive deals, and include countdowns to build anticipation and excitement.
Make This July One to Remember
Bagwell Promotions makes it easy to launch a memorable “Christmas in July” campaign. We offer a wide selection of holiday-themed promotional products customized to fit your brand and budget. Whether you want to run a small in-store promotion or a full-blown event, we’re here to help every step of the way.
Christmas In July Retail Advertising Promotion
Are you looking for that different summertime promotion? This year, you can throw a “Christmas in July” celebration.
What better way to get customers into your business than with something out of the ordinary? We have several items on this page that should spark your imagination.
Why not give away a Giant Christmas Stocking? You can also offer holiday ornaments, Christmas squeeze toys, or even wrap a purchase in holiday paper or a holiday gift bag.
However, if you prefer a more traditional approach, we have a wide selection of summer promotional items. Many items can be imprinted with your company name, logo, or message.
Find Ways To Promote Your Business At The Marketing Resource Blog.
